What they’re saying about ‘Destination Britain’


‘Destination Britain’ has been developed by experts in international publishing and China outbound tourism. It is unique in meeting the increasing demand for trade knowledge and bridging the information gap between suppliers and those who influence travel.

By delivering a quality, complimentary B2B publication directly to China’s outbound travel product planners and operators, ‘Destination Britain’ will provide a valuable planning resource and a targeted channel to reach those who influence a huge percentage of Chinese international travellers.

But don’t just take our word for it….


The new Destination Britain guide is a great initiative to offer travel agents comprehensive and selective destination information. As the Chinese outbound travel market continues to grow, travel agents need more ideas and suggestions to diversify the products for more and more discerning Chinese travellers. The Destination Britain guide also supports VisitBritain’s Great China Welcome programme of introducing and demonstrating more ‘China-ready’ British destinations to the China market.

– Jo Leslie, UK-China Business Development Manager, VisitBritain


A publication like this would be a valuable resource for additional information about new opportunities…there is nothing else that we receive in print that is quite like this

– Shelley Jin, GM, Shanghai Yangzi International Travel Service

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This is a great initiative which the team at our organisation look forward to utilizing and showing to clients

– Benny Wang, Head of New Product Development, China at CITS American Express


Our team appreciates anything which helps increase their knowledge about travel opportunities in
the regions they sell, so they look forward to receiving and using the new Destination Guides

– Martin Xin, General Manager, CITS Changsha


A great concept that we welcome and enthusiastically anticipate to be used by staff at our company and to share with clients

– Lin Xu, Co-founder & Chief Strategic Advisor, Haiwan Travel Group, Haiwan.com


As an international travel agent, we have been looking forward to having such a quality professional publication to provide us with more practical and timely destination information .

– Tang Zhen, General Manager, Beijing Beautiful & Beyond International Travel


Promoting the international communication and cooperation of tourism is an important part of the China National Tourism Administration (CNTA)’s remit. Here in London the China National Tourist Office (CNTO London) is delighted to endorse the new Destination Britain guides as a valuable resource to help the Chinese to better understand the many new travel opportunities Britain has to offer, just as we work hard to promote China to the general public and the travel industry in the United Kingdom

– Dr Lin Kuang, Director of CNTO London

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